You Can Continue to Hop From One (Hopefully) Hot Lead To Another Until There Are No More Hot Leads Only To Desperately Fire Off Some Half-baked Email or Postcard or Daily Deal Offer And Be On Call and Constant Standby Ready To Answer Every Silly Question From Every Cost-Cutting Prospect Only To Lose Out To Some Desperate, Barely-Hanging-On Competitor Who’s Willing To Do What You Do For 17 Cents (or 17% Less) Until You Want To Scream, Cry, Pass Out From Exhaustion, Drive Your Car Into a Concrete Median or Just Sit On The Couch Watching “Leave It To Beaver” Reruns and Wishing For Better Days That Never Existed. Which Puts You Farther Behind in the Rat Race.

Or Not.

Here’s Why…